The Media Frenzy Podcast
The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.
Episodes
Apr 16, 2026
Apr 16, 2026
15 min
AI is everywhere, but not always in the way brands claim.
Sarah and Dave unpack the growing risk of "AI washing" and why overusing the term can erode credibility.They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises.This is a timely conversation on trust, transparency, and smart positioning.